AdQuantify.com

Relevance Key to Increasing Display Ad Dwell Rate

BrianWSelden — Wed, 21 Dec 2011 22:38:46 +0000

Many believe internet users have become desensitized to standard banner ads. Not surprisingly, advertisers look to more dynamic display ad formats such as rich media and video to capture user intent and boost engagement.

Among those formats, video ads might be the most engaging ad format so far. MediaMind (formerly Eyeblaster) found video kept users engaged 5.2 seconds longer, on average, than rich media ads. In addition, the portion of users who sought initial ad engagement was higher for video ads (6.3%) than for non-video rich media ad units (5.2%). Both metrics were calculated based on a sample of impressions worldwide collected from Q3 2010 to Q2 2011.

MediaMind used dwell rate and dwell duration to measure user engagement. Dwell rate measures the percentage of rich media impressions users intentionally engaged with by touch, interaction or click. Dwell duration is the length of time the user remains exposed to an ad after first engaging with it. To further ensure the validity of dwell rate, all interactions lasting less than 1 second were removed.

Though video can offer a more engaging experience than rich media alone, the study also found marketers can increase performance for both display types by increasing overall ad relevancy.

Credit Repair Web Site Design

manifest — Thu, 13 Jan 2011 22:04:08 +0000

Credit Repair & Debt Resolution Lead Generation website design and Marketing

Website Design

Design requirements for a B2C consumer financial services website entailed creating a personalized even friendly brand for a historically impersonal industry. Warm actionable colors with seasonal background image help foster the brand. Serving as a portal for education and consumer empowerment, the design had to accommodate SEO content, call to action forms, and an active forum for users to discuss the related topics.

Web Functionality

CMS powered content pages
Simply Contact form with Capcha to mitigate spam
Admin moderated Forums co-generating keyword content
Google Maps MashUp of International Offices
Call to action forms and multi sectioned signup forms

Technologies Used

PHP, AJax, CSS, HTML, WordPress CMS, WordPress Bulletin Board

Search Engine Optimization

We created a fully customized Search Engine Optimized site template integrating thoroughly researched keyword analysis. Every page on the site features keyword rich: SEO Meta titles, Descriptions, and keywords; H1, H2 and H3s on all pages; Alt tags on all images; Title tags on all links. Right side bar link sections coded with priority loading. Specific on page content keyword density pepper. XML and HTML sitemaps. Keyword navigation and on page list.

SEO Copyrighting

In this capacity we hired interns to begin copywriting original content about credit repair and debt relief which could be published and cataloged on the website.

Graphic Design

Furthermore we designed their business cards, letterhead, newsletter a templates and affiliate network ad offers.

Visit the site here: www.minimize-debt.com

Art Exhibition Web Design and Internet Marketing

manifest — Thu, 13 Jan 2011 20:16:52 +0000

Fine Art Exhibition Website Design and Marketing

Website Design

The web site was done for The Michelangelo Experience, Inc., a for-profit museum exhibition Company managing an international tour of Michelangelo sculptures. Working with such an important image driven subject, the initial design concepts were minimalist thus allow the subject mater to speak for itself with out distractions from excessive content. However we were also tasked with creating and implementing an internet marketing strategy which would garner attention of art lovers the world over interested in attending the Michelangelo exhibitions. Thus in addition to simply showcasing upcoming exhibitions, the site was designed to serve as a resource for information about Michelangelo and task of compiling the largest most well categorized collection of reference material about the subject.

Web Functionality

Flash Like home page slide show w/ dynamic content control
CMS powered content pages
Dynamic easy to update Portfolio section
Simply Contact form with Capcha to mitigate spam

Technologies Used

PHP, AJax, CSS, HTML, WordPress CMS

Search Engine Optimization

SEO Copyrighting

In this capacity we hired art history interns to begin copywriting original content, we identified a source for royalty-free eBooks and out of copyright content which could be republished and cataloged on the website.

Social Media Architecture

Custom designed twitter and facebook pages with 6 months of actively managed profiles.

http://twitter.com/michelangeloexp
http://www.facebook.com/pages/The-Michelangelo-Experience/163912620299245

Graphic Design

Furthermore we designed their business cards, letterhead, folders, a template for their power point investor presentations and exhibition sculptures brochure.

Visit the site here: www.michelangeloexperience.com

Welcome to PlatformPro

manifest — Mon, 20 Sep 2010 17:49:09 +0000

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Drag & Drop Design

manifest — Sat, 11 Sep 2010 22:33:58 +0000

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Aliquam rutrum, lorem et ornare malesuada, mi magna placerat mi, bibendum volutpat ante orci eget lectus. Morbi nec purus dolor, vitae varius orci. Nulla facilisi. Nam sodales cursus accumsan. Sed congue faucibus ligula, vitae tristique nunc tincidunt vitae. Vestibulum rutrum gravida nibh. Phasellus ut erat urna, sit amet egestas felis. Morbi lorem elit, venenatis vitae blandit at, ornare a risus. Praesent vel mi dui. Vivamus vel lorem eget sem fringilla ultrices et ut mi. Ut eu metus non lectus tincidunt semper. Aliquam vestibulum vehicula felis, quis posuere libero dapibus vel. Curabitur venenatis augue tellus, non auctor arcu. Curabitur euismod molestie porta. Cras sagittis gravida lacus euismod rutrum. Ut et sagittis felis.

Aliquam erat volutpat. Suspendisse potenti. Maecenas aliquet pulvinar ipsum, sed blandit mauris aliquam id. Maecenas nec leo ut nibh pulvinar porttitor. In ac dignissim lacus.

Built for Customization

manifest — Wed, 08 Sep 2010 16:21:43 +0000

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Tons of Options

manifest — Wed, 08 Sep 2010 16:18:21 +0000

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Typography – Cufon & Google API

manifest — Wed, 08 Sep 2010 16:18:07 +0000

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Nunc vulputate, nulla nec aliquet lacinia, nibh lacus tristique leo, vitae semper dui risus vehicula diam. Praesent in nunc sed est aliquam egestas. Nullam ac nisl non sapien gravida fringilla eu ut lectus. Nunc pellentesque iaculis odio vel tincidunt. Cras at metus risus, eget rhoncus sem. Mauris adipiscing, felis eu pellentesque hendrerit, sapien elit convallis neque, vel bibendum nulla nibh non augue. Proin tempus sapien sed lectus suscipit pulvinar. Integer ac eros pharetra dui fringilla condimentum ut at odio. Aliquam erat volutpat. Suspendisse potenti. Maecenas aliquet pulvinar ipsum, sed blandit mauris aliquam id. Maecenas nec leo ut nibh pulvinar porttitor. In ac dignissim lacus.

Mauris adipiscing, felis eu pellentesque hendrerit, sapien elit convallis neque, vel bibendum nulla nibh non augue. Proin tempus sapien sed lectus suscipit pulvinar. Integer ac eros pharetra dui fringilla condimentum ut at odio. Aliquam erat volutpat. Suspendisse potenti. Maecenas aliquet pulvinar ipsum, sed blandit mauris aliquam id. Maecenas nec leo ut nibh pulvinar porttitor. In ac dignissim lacus.

bbPress & BuddyPress

manifest — Fri, 20 Aug 2010 18:33:23 +0000

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate, nulla nec aliquet lacinia, nibh lacus tristique leo, vitae semper dui risus vehicula diam. Praesent in nunc sed est aliquam egestas. Nullam ac nisl non sapien gravida fringilla eu ut lectus. Nunc pellentesque iaculis odio vel tincidunt. Cras at metus risus, eget rhoncus sem. Mauris adipiscing, felis eu pellentesque hendrerit, sapien elit convallis neque, vel bibendum nulla nibh non augue. Proin tempus sapien sed lectus suscipit pulvinar. Integer ac eros pharetra dui fringilla condimentum ut at odio. Aliquam erat volutpat. Suspendisse potenti. Maecenas aliquet pulvinar ipsum, sed blandit mauris aliquam id. Maecenas nec leo ut nibh pulvinar porttitor. In ac dignissim lacus.

Place HTML Anywhere

manifest — Thu, 19 Aug 2010 22:57:09 +0000