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AdQuantify specializes in providing turn key lead generation and customer acquisition programs for leaders in the financial and real estate vertical markets.
CPA (Cost per Action/Acquisition) rich-media ads cater to lead-generation focused campaigns. Effectively impressions are disseminated on our dime, and you only pay for verified leads generated. In these days of budget cuts and profit woes, advertisers are struggling to link a clear return on investment by investing in various online (and offline) advertising platforms.
So let’s look beyond CPC to explore the opportunities offered by (Cost per Action/Acquisition) or Online Lead Generation.
In contrast to the CPC Model, which seeks to drive a high volume of traffic to the advertiser, the CPA model provides action/acquisition opportunities by offering financial incentives – usually in the form of a revenue share percentage – to publishers. Incentives are solely based on actions such as acquiring qualified database entrants (e.g. opt-in email), driving sign-ups, downloads, inquiries or ultimately acquiring paying customers.
CPA is considered to be an optimal form of advertising from the advertiser’s point of view, since the entire burden of responsibility is on the dissemination cost paid by the network or absorbed by the publisher. The commissions that publishers receive are dependent on good conversion rates from the ads.
For lead generation oriented advertising campaigns a CPA is ad campaign is most likely the best option because ad cost is directly proportional to action conversion rates. Which means the advertiser only pays for actions which contribute to their bottom line.
For most businesses, the primary means of growth requires a constant acquisition of new customers along with growing existing customers. AdQuantify provides service where clients only pay per lead or per new customers, versus more traditional advertising and marketing that involves commercials, newspaper ads, or other listings that require a fixed cost regardless of the results.
Through marketing on the internet, AdQuantify can create customer acquisition programs for clients allowing them to track every new prospect and new customer. This gives clients the ability to track costs associated with each new customer and limit risk on advertising and marketing programs.
As a performance based marketing company, AdQuantify can generate new leads and new customers for almost any company anywhere in the world.
This could involve finding customers who previously were not aware of a client’s current product or customers who in the past have bought from their competitors.
AdQuantify uses its network of thousands of publishers, websites and marketing partners to target consumers that best match the needs of each client, and give those consumers a simple way to connect to AdQuantify clients.