LUX Energy Corporation – Investor Awareness

Lux Energy Corporation, Inc. (OTC BB: LUXED)

Challenge:

The client needed a predictable and cost effective method for presenting their story to a very targeted demographic of applicable prospective investors to bolster liquidity in a challenging market. However, with a stock price under $5; and most financial analysts, fund managers and stock brokers now precluded from buying or soliciting low priced stocks on behalf of their client or fund,  most traditional means of courting Wall St. simply are not applicable.  

Solution:

AdQuantify developed a rich-media ad unit to brand and inform individual investors in real-time as they research industry related stocks and personal finance content on investing websites.  Upon interaction, the engaging and very informative Rich-Media Investor Presentation, or Targeted Investor Presentations (TIP) load the all of the follow functionality:

• Embedded Streaming Corporate Videos
• Embedded Dynamic Stock Quotes, Interactive Charts and SEC filings
• Latest News and Press Releases
• Investor Relations Contact Form
• Embedded Investor Presentation (Power Point)
• SEC and Sarbanes-Oxley complaint disclaimers

Ad Distribution:

Partnering with various ad networks and our proprietary video-ad network of direct publisher relationships, AdQuantify daily distributed hundreds of thousands of rich-media ad unit presentations across more then 120 personal finance and investing centric websites garnering measurable,  real-time awareness with their target audience.

Quantifying Internet Marketing ROI

Structured on a guaranteed Cost-Per-Engagement (CPE), the client only incurred cost for engagement of demonstratively interested prospective investors.  CPE marketing campaigns ensure the onus of efficient demographic targeting is effectively transfered to away from the advertiser. Our pre-sale consultation and custom quoting procedures ensure fair and competitive pricing we believe to be far more superior to the typical agency model approach.

Demographic Targeting

Millions of rich-media video ad impressions were distributed branding the company within finance and investing media portals. However, ads which were not quantifiably interacted with did not incur the client any extra cost.

Results

During the course of the 90 day campaign, the company’s shareholder base grew in excess of four percent while their average daily trading volume and on-balance volume increased 120% and 60% respectively.

AdQuantify also wrote, directed and produced the embedded video for the advertisement.

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